WhatsApp marketing blog

WhatsApp marketing insights
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Tips, strategies, and guides to grow your e-commerce business with WhatsApp marketing.

SMS marketing

Brevo pricing: plans, SMS and WhatsApp costs (2026)

Brevo pricing read on October 24, 2026: Starter, Standard and Professional by email volume, contact limits, SMS and WhatsApp credits, Shopify examples.

Oct 24, 2026 · 15 min read
Customer retention rate

Customer Retention Rate: Formula, Calculation and Shopify

Customer retention rate formula, a step-by-step calculation, how it differs from repeat purchase rate and churn, and where to find it in Shopify.

Oct 24, 2026 · 14 min read
Shopify

Customer Segmentation for Ecommerce: RFM and 10 Segments

Customer segmentation for ecommerce: the criteria that matter, RFM analysis and Shopify's 11 RFM groups, the segment editor and 10 ready-made segments.

Oct 24, 2026 · 15 min read
Shopify

Ecommerce Customer Service Automation: What to Automate

Customer service automation for online stores: which requests to automate, which to keep human, the channels to offer and the tools that run it.

Oct 24, 2026 · 15 min read
Ecommerce KPIs

Ecommerce KPIs: What to Track, Formulas and Shopify Reports

The ecommerce KPIs to track by funnel stage, with each formula, the Shopify report that shows it, WhatsApp metrics and a weekly dashboard template.

Oct 24, 2026 · 15 min read
Shopify

Ecommerce Loyalty Program: Types, Design and Shopify Setup

How to build an ecommerce loyalty program: the five program types, reward cost in margin, rules, Shopify setup, WhatsApp tiers and how to measure it.

Oct 24, 2026 · 15 min read
SMS marketing

How to do SMS marketing: plan, write, send and measure

How to do SMS marketing for an online store: consent, 10DLC, quiet hours, a segment, a 160-character text, UTM tracking and 10 example campaign texts.

Oct 24, 2026 · 15 min read
Shopify

Klaviyo flows: the 7 core flows for Shopify stores (2026)

Klaviyo flows explained: triggers, filters, delays and splits, the 7 core flows a Shopify store needs, how to build one step by step, and adding WhatsApp.

Oct 24, 2026 · 15 min read
SMS marketing

Omnisend Pricing 2026: Plans, SMS, WhatsApp and Real Costs

Omnisend pricing read on October 24, 2026: Free, Standard and Pro by list size, who is billed, SMS rates by country and three worked Shopify costs.

Oct 24, 2026 · 15 min read
SMS

RCS message: what RCS messaging is and how to turn it on

What an RCS message is, what RCS messaging adds to SMS, how to turn it on or off on Android and iPhone, what it costs, how secure it is and how brands use it.

Oct 24, 2026 · 13 min read
Shopify

Retention Marketing: 8 Strategies for Ecommerce Stores

Retention marketing for ecommerce: 8 strategies to bring customers back (post-purchase, replenishment, segments, reviews, VIPs, win-back) on Shopify.

Oct 24, 2026 · 15 min read
Shopify

Win-Back Campaigns: How to Bring Lapsed Customers Back

How to run a win-back campaign for an online store: define lapsed customers from Shopify data, time each message, build the offer ladder, measure lift.

Oct 24, 2026 · 15 min read

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